• Thu. Oct 5th, 2023

Hoyoverse announces new product collab between Honkai: Star Rail x Chagee Singapore.

Jul 20, 2023

Hoyoverse, the world-leading game production company is thrilled to announce the highly anticipated exclusive launch of the first ever physical Honkai: Star Rail event in Singapore – Honkai: Star Rail x CHAGEE Singapore – from 19 July to 30 July at designated CHAGEE outlets at Funan, Chinatown Point, West Coast Plaza, JCube & Ang Mo Kio. 

It will be also celebrating the launch of the two new characters launching the game: Kafka & Blade.

Honkai: Star Rail is now a global phenomenon.

Since its launch in April 2023, Honkai: Star Rail has captivated millions of players worldwide with its immersive gameplay, stunning visuals, and engaging storytelling. 

The latest instalment in the beloved Honkai Impact series, takes players on a thrilling journey through a futuristic world teetering on the brink of destruction.

On 23 April, the pre-download of the game reached the top spot on the free charts of the App Store in over 113 countries and regions. 

Then on 26 April, the game officially launched worldwide and within five hours, it reached the top spot on the App Store best-seller chart in Mainland China and the top ten in 42 countries and regions. 

It is estimated that the game had surpassed 20 million downloads.

The key features of the Honkai: Star Rail x CHAGEE Singapore event will include:

[Exclusive Honkai: Star Rail Drinks & Merchandises]: 

There will be exclusively designed collaboration CHAGEE drinks and merchandises only available from 19 to 30 July. 

These will include cup sleeves, cup coasters, special edition stickers and in-game reward cards. 

The two special drinks are designed for the two new characters : Caressing Moonlight White Peach Oolong Latte for Kafka & Hellscape Glutinous Green Tea Latte for Blade.

[Exclusive One-Day Store Manager Pop-up Event within the Event]: 

Adopting the One-Day Store Manager (一日店長) tradition from Hong Kong & Taiwan, there will be cosplay celebrities coming down to the outlets to interact with fans and customers.

[Honkai: Star Rail Themed Outlets]: 

Outlets will be delicately decorated in Honkai: Star Rail theme with life-sized standees will also be installed for fans and customers.

[Itasha (Car wrapped in Game Characters) Appearance on 21st Jul]: 

There will be the 1st ever Itasha car wrapped in Honkai: Star Rail characters in Singapore, coming to the One Day Store Manager event! 

“Honkai: Star Rail will continuously develop and launch more surprising collaborations in Singapore very soon, to reach out to all of its fans in South East Asia,” said Saki Kong (@egamisakito), who is also the Event Producer. 

“This innovative collaboration with CHAGEE Singapore represents a significant milestone in Star Rail’s ongoing commitment to providing all valued fans with interactive physical events in Singapore.”

Related Post

%d bloggers like this: