It’s Liberty for Singapore Swimming

In a major partnership announcement, the Singapore Swimming Association (SSA) has announced a sponsorship deal with insurance providers Liberty Insurance.

With the sponsorship which will run till 2020, Liberty Insurance will also become the SSA’s Official Insurance partner.

The partnership is the latest which the SSA has signed with corporate partners over the last three years.

Other major partners include TYR, OCBC Bank, Yakult, Volkswagen, Neo Garden Catering and Evacuation and Medical Support Unit.

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Signing Ceremony between SSA and Liberty Insurance. PHOTO SOURCE: SSA

Said SSA President Lee Kok Choy: “In our road to becoming a world class aquatics nation, we host a variety of top-level international competitions for the aquatic disciplines, it is key to us to understand how we could limit our liabilities and ensure we are adequately protected. Beyond insurance, this four year partnership will also see us working together to raise the overall profile of our SSA athletes in Singapore.”

Added Mr Chang Sucheng, CEO of Liberty Insurance Singapore: “This partnership brings about several synergies, and highlights some fundamental values, such as a commitment to focus on the future, which both SSA and Liberty Insurance strongly believe in. The SSA has a very ambitious vision for aquatics, one in which we believe they have the infrastructure and people on board to achieve.  We’re delighted to be able to come on board and help them make their vision a reality.”

Have a view about this story? Write to us at: opinion@themonitor.sg

 

 

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