Barca + TikTok = Havoc.
FC Barcelona has teamed up with TikTok, the world’s leading short-video platform, to launch the #BarcelonaChallenge in Singapore.
Providing a platform for local football fans to engage with their favourite FC Barcelona players, TikTok users can showcase their love for the team by participating in this engaging challenge.
Starting from now until 10 August, local TikTok fans are invited to participate in the #BarcelonaChallenge by uploading videos of themselves sporting the blaugrana (red and blue) colours or wearing a Barca jersey.
Five of the most creative videos will stand a chance to win official FC Barcelona jerseys.
“FC Barcelona has a massive fan base both globally and in Southeast Asia, and TikTok is thrilled to partner with the world-famous team to launch the #BarcelonaChallenge,” said Doreen Tan, User and Content Operations Manager, TikTok.
“TikTok has a strong international footprint that empowers creation and interaction, making it the ideal platform for sport teams to interact with their fans and engage with new audiences.”
To kick off the #BarcelonaChallenge, FC Barcelona have uploaded videos of their players wearing Barca’s jersey.
See post by Ousmane Dembele here.
TikTok is now available in over 150 markets, and in 75 languages, with a robust localization strategy to encourage users to create and interact with content relevant to local cultures and trends.