Wondering about that main image?
Read on and you will understand its significance.
Communication is key, and vital in an organisation’s outreach to its fans.
With the Singapore Premier League having a breather because of the international break, TMSG decided to do a quick audit of the online communications for all Singapore Premier League (SPL) clubs taking part in the 2021 season.
We make some very interesting observations.
- Balestier Khalsa does not even have an official website and relies predominantly on Facebook and Instagram for outreach.
2. Tanjong Pagar United also does not have a website, but uses a tpufc.org domain for its email. That domain however, is owned by Vietnamese blogger.
- Balestier Khalsa, Tanjong Pagar and Geylang International have all not updated their Twitter accounts for years. Balestier and Tanjong Pagar since 2019, while Geylang has not tweeted since 2017.
- None of the clubs are on TikTok yet. Only Lion City Sailors have set up an account but have yet to upload any content.
- On the club’s Instagram page, Tampines Rovers states that it is “Singapore’s best supported football club.” It does not say how it has claimed this accolade though.
6. On a positive note, three clubs – Albirex Niigata, Lion City Sailors and Hougang United have fairly well managed websites.