adidas Singapore supports JSSL with 3-year partnership.

Global sports brand, adidas has inked a partnership with one of Singapore’s most successful youth football academies, JSSL.

The three-year partnership will see adidas named as the Official Apparel partner of JSSL Singapore.

As part of the partnership, all of JSSL Singapore’s teams playing in its JSSL Leagues, including those participating in the JSSL International 7s and Professional Academies 7s in April 2018, will don the adidas latest innovations in football.

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In addition, JSSL Singapore’s coaches like Gavin Lee, and former Singapore internationals like Mohd Rezal Hassan and Tan Sio Beng among others, will also be decked in adidas kits for the period of the partnership. 

JSSL Managing Director Harvey Davis said: “We are excited to have a brand like adidas support us in our youth football development mission. adidas is a brand which is recognised the world over and we are happy that our players will benefit from adidas’ partnership with JSSL Singapore.”

Petr Stastny, Commercial Director, adidas Singapore shares: “We are proud to support local youth footballers as well as the development of the sport in Singapore through these initiatives. We will continue our commitment to grow the sport among youths with platforms for communities to test their football skills and more importantly, inspire others through Creativity in sport. ”

Have a view about this story? Write to us at: opinion@themonitor.sg

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