Qatar will be looking through lots of fan feedback as they prepare for the World Cup 2022.
In Qatar, alcohol can only be bought and consumed in a handful of hotels while visitors cannot bring it into the country.
According to news reports, Hassan Al Thawadi, head of Qatar’s World Cup organising committee, said: “It’s much more about people than bricks and mortar now.
“We are looking at the fans here at this event as partners, to educate and teach us whether our plans worked or not, what we can improve, what doesn’t work and what we need to scrap all together.”
For the Club World Cup, fan zones were created at a golf club.
Fans could purchase beer at lower prices and were bussed to the stadium afterwards, where alcohol was not for sale.
More fan zones are expected to be created for the World Cup.
The possibility of allowing beer to be brought into the stadium during World Cup matches in 2022 itself is not off the plate.
Al Thawadi said: “That is being discussed, keeping in mind that alcohol is not part of our culture but hospitality is.
“We want to ensure that everyone has a good time, we want to make sure that what we put in place, bridges the cultural gaps and cultural differences.
“I want to hear from the fans about their experiences in Doha. We are here to listen and to improve.”