• Wed. Nov 29th, 2023

FAS, AIA extend partnership.

Mar 3, 2021 ,

The Football Association of Singapore (FAS) and life insurer AIA Singapore have extended their partnership of the Singapore Premier League.

On 3 March, the FAS and AIA Singapore announced that the partnership will extend till the end of the 2022 season, with the option to extend for an additional three thereafter.

FAS President Lim Kia Tong said, “We are delighted to be able to continue working with AIA Singapore, who have displayed steadfast commitment to lifting local football standards since becoming the title sponsor of the SPL two years ago. 

This partnership has certainly helped to improve the vibrancy of the Singapore football scene not just from the perspective of our professional league but also in various other aspects such as coaching. 

“It is heartening to be able to strengthen our relationship with AIA Singapore and have their continued unwavering support, particularly in these challenging times in an uncertain economic climate.”

Wong Sze Keed, Chief Executive Officer of AIA Singapore said, “AIA’s strong ties with football through our global partnership with Tottenham Hotspur Football Club (Spurs) makes supporting local football a natural choice and, we are pleased to extend our existing partnership with the Football Association of Singapore.

“Through this collaboration with FAS, we are committed to actively supporting our nation of developing local football talents while also, engaging and bringing football even closer to the community, helping us to deliver on our brand promise of enabling healthier, longer and better lives in Singapore.”

The partnership has promised to “engage fans and the wider community”, as the FAS and AIA Singapore are exploring opportunities to involve SPL stars and leverage AIA’s global ambassadors and partnership with Tottenham Hotspur. 

Match-viewing events for fans and community football clinics for youth players in schools conducted by SPL footballers, FAS coaching staff and Tottenham Hotspur coaches, are also being planned.

It was also announced that local coaches will have the opportunity to attend coaching education seminars conducted by Tottenham Hotspur’s Global Development coaches which will facilitate the exchange of best practices in technical training, as well as share insights into the training methodologies of a top football club.

AIA has been the Singapore Premier League’s title sponsor since 2019, with no details released on what was the cash and in kind value of the sponsorship.

Photo: Football Association of Singapore